I help teams turn ambiguity into products, systems, and experiences that scale.
I am a design lead with 9 years of experience building and scaling consumer products, from teacher tools used by millions of students to AI-powered language learning experiences and the design systems that help teams move faster.
Selected Work
Building and Scaling One of IXL's Most-Adopted Teacher Experiences
Grew a custom assessment tool into a multi-year product area spanning teachers, administrators, shared content, and user-generated experiences.
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Balancing Learning and Immersion in an AI Conversation
Defined the learning principles, conversation framework, and product direction for Rosetta Stone's AI-powered language learning experience.
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Building the Foundations for Design at Scale
Established shared standards, governance, and design-engineering alignment across IXL's growing product ecosystem.
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I am a design lead with 9 years of experience building and scaling consumer products.
At IXL, I led the creation and long-term evolution of Quizzes, growing it into one of the company's most-adopted product areas. More recently, I helped define the learning principles behind Rosetta Stone's AI-powered Chat Missions experience and led initiatives that established shared design standards and governance across the organization.
I care about creating lasting leverage through products, systems, and teams that continue to deliver value long after launch.
Outside of Work
IXL Learning
Design Lead (2026 – Present)
Leading AI-powered learning experiences, design systems, and cross-product initiatives.
Senior Product Designer (2019–2026)
Led product design across multiple learning platforms, driving 0→1 launches and long-term product growth.
UX/Product Designer (2017–2019)
Designed learning experiences for K–5 educational products.
What Colleagues Say
"So Yun excels at taking ambiguous or high-level ideas, and shaping them into clear & user-friendly designs"
"Can switch impressively between brand/product contexts seamlessly, helping steer the product vision as well as providing product design support"
"She provides thoughtful, insightful perspectives, synthesizes feedback effectively, and is highly effective partnering with PMs, engineers, and designers to move projects forward."
"Effective at articulating user needs and defending their decisions, while also balancing the feedback from product leadership"
"Has a talent for thinking about specific user stories in the context of the larger application"
"Cares deeply about individual and collective development — sharing findings with your design peers, or taking the lead with learning initiatives"
I'm open to senior design roles and leadership opportunities. Feel free to reach out.
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